Set within the vibrant summer program at Federation Square, this installation was designed to cut through one of Melbourne’s busiest public spaces. Surrounded by crowds, events and constant movement, the brief was to create a bold visual feature that couldn’t be missed.
We produced a giant inflatable replica of the iconic M&M’s product, scaled to become an immediate focal point within the open-air environment. To achieve a clean, polished presentation, the inflatable was engineered with an internal structural solution. Integrated metal poles running through the seams allowed the form to remain upright and maintain its shape without visible external supports.
This approach not only enhanced the visual finish, but also simplified installation within a high-traffic location. The result was a striking piece of inflatable advertising that elevated the surrounding space. Bold, recognisable and highly visible, the installation demonstrated how large-scale inflatables can create standout brand presence in busy public environments.
