Set against the iconic backdrop of the Sydney Opera House, Singaportal invited guests to experience the vibrant energy of Singapore without even leaving Sydney. Hosted by Klook in partnership with the Singapore Tourism Board, the immersive activation transformed Circular Quay into a celebration of Singaporean nightlife, culture and cuisine, featuring everything from the recreated Long Bar at Raffles to the dazzling SuperTree Grove inspired by Gardens by the Bay.
Created as part of this multi-sensory experience, the inflatable Merlion statue helped anchor the event visually while reinforcing the destination theme. Designed as a vibrant, stylised interpretation of Singapore’s iconic landmark, the inflatable sculpture complemented the colourful environment and guided visitors deeper into the activation.
Illuminated from within, the Merlion came alive as night fell, glowing alongside recreated streetscapes including Haji Lane and Hawker-style food markets. Positioned as both a photo opportunity and a visual landmark, the inflatable helped create a sense of arrival, transporting guests into the heart of Singapore’s nightlife atmosphere.
Playful, immersive and highly shareable, the inflatable Merlion demonstrated how custom inflatables can support destination marketing activations. By combining scale, colour and illumination, the installation helped bring the Singaportal experience to life and created a memorable cultural journey in the heart of Sydney.
Images courtesy of Klook
