Installed along the busy beachfront at Manly, this giant inflatable SpongeBob was created as a playful promotional feature for The SpongeBob Movie: Search for SquarePants. Surrounded by families, tourists and beachgoers, the activation needed to feel fun, colourful and recognisable.
We recreated SpongeBob at large scale, complete with his expressive face, unique shape and movie-specific pirate hat, ensuring the inflatable closely aligned with the film’s campaign. Lightweight construction made the installation quick to deploy, ideal for an outdoor environment where strong visual impact and practical setup were essential.
Positioned in a high-footfall location, the inflatable quickly became a meeting point and photo opportunity for fans. Its bright colours and familiar character drew attention and encouraged interaction throughout the day.
Fun, playful and highly shareable, the SpongeBob inflatable helped build excitement around the film’s release while creating a memorable beachfront activation.
You can view the activation here
