As part of the vibrant fan experience surrounding the 2020 ICC Women’s T20 World Cup, cricket fans were invited to test their skills in a lively public Fan Zone designed for families and spectators. Kicking off with Australia vs India at Sydney Showground Stadium, the event featured a range of interactive cricket-themed inflatables, creating an energetic atmosphere that encouraged participation and celebration of the sport.
Inspired by one of cricket’s most dramatic moments, the CBA Cricket Catch Game challenged participants to dive forward and take a spectacular flying catch. Players launched themselves onto a cushioned inflatable landing surface, safely recreating the excitement of a mid-air grab while surrounded by bold Commonwealth Bank branding and cricket-themed graphics. Positioned within the Fan Village and exterior Fan Zone, the interactive game quickly drew crowds eager to test their reflexes and athletic ability.
Built using reinforced materials to withstand constant use throughout the event, the inflatable delivered both durability and strong visual presence. Its bright branding and engaging format made it not only a popular activity, but also a standout piece of inflatable advertising within the bustling fan environment.
Fun, competitive and highly engaging, the Cricket Catch Game captured the excitement of the Women’s T20 World Cup while demonstrating how interactive inflatables can enhance fan zones, encourage participation and create memorable brand experiences.
