To celebrate Nala’s arrival in Myer stores, Melbourne’s Staughton Place was transformed into Boobie Lane- a vibrant public installation featuring 24 inflatable breast sculptures.

Created in collaboration with artist Christine Yahya, we brought the 3D designs to life as custom inflatables, carefully translating each unique form into a larger-than-life physical sculpture.

The installation celebrated the diversity of bodies, including post-mastectomy breasts, inverted nipples, body hair, stretch marks, tattoos and piercings, while supporting a bra donation initiative with Nala and The Salvation Army.