Designed to transform the entrance of Sportsgirl’s Melbourne store, this installation reimagined the traditional world globe into a striking retail feature. Inspired by a travel-themed campaign, the concept centred around a large-scale inflatable globe positioned to immediately draw customers into the space.
Suspended within a sculptural base, the inflatable sphere created the illusion of a traditional globe while maintaining the practical advantages of a lightweight and transportable structure. The combination of inflatable form and rigid support system delivered both visual impact and stability within the retail environment.
Placed at the store entrance, the globe became an instant focal point, encouraging customers to pause, explore and step inside. The installation set the tone for the in-store experience while reinforcing the campaign’s theme.
Eye-catching and versatile, the inflatable globe demonstrated how custom inflatables can deliver large-scale retail impact without the weight, complexity or installation constraints of traditional builds.
