In a retail environment filled with competing products, visibility is everything. For Smirnoff Vodka Crush, the goal was to create a promotional display that would immediately stand out and draw attention to the product range.
We produced a series of oversized inflatable cans replicating the 440ml Vodka Crush packaging, scaled up to command attention across multiple store locations. Each inflatable was carefully matched to the real product, with accurate proportions, colour matching and high-resolution printed graphics across multiple flavours.
Lightweight sealed construction made the inflatables easy for staff to move, allowing flexibility across changing retail layouts and promotional displays. Positioned in high-traffic areas, the oversized cans instantly drew the eye, pulling focus toward the product range and reinforcing brand presence.
Bold, colourful and highly visible, the inflatable cans created an impactful visual merchandising solution that supported both awareness and sales.
